Brand Leaders in Innovation and Design – Erfurt Mav The world of interior design, especially DIY, is filled with brand leaders. These are the brands that focus their efforts on giving the customer the things that they need without the customer knowing that they need them. They create inspired solutions whilst pushing the boundaries of what is feasible. One such home décor brand that perfectly combines meeting customer needs with innovation is Erfurt Mav. Erfurt Mav, sometimes written as Erfurtmav, are the driving force behind the Wallrock range. Their comprehensive wallpaper and lining paper range has been developed with end solutions in mind – offering an array of benefits to home owners. Here we take a look at the key products within Erfurt Mav’s Wallrock range. Wallrock Thermal Liners Erfurt Mav were one of the first wallpaper brands that identified the need for producing wall coverings that helped to insulate homes as well as just redecorating the room. They fully understood the need to have greener homes and developed their thermal liners to help regulate the temperature of homes, and in turn save customers money on their energy bills. Their standard thermal liner is 3.2mm thick whilst their latest thermal liner, known as KV600 is a stunning 4mm thick – not only does this offer heat insulation but sound insulation too. Wallrock Fibreliner Also within the Erfurt Mav Wallrock wallpaper range is Wallrock Fibreliner. This was specially developed to solve a specific problem identified by the Erfurt Mav team – not every home has the same amount of wear and tear and thus there is a need for a more robust and durable lining paper. Wallrock Fibreliner is not only hardwearing and scuff resistant but also takes paint well, allowing customers to get a durable long-lasting finish without the need for textured wallpaper. Wallrock Fineliner Erfurt Mav realised that not everyone has the money for major re-plastering work to be done and that aging homes were more and more prone to this requirement. They therefore developed Wallrock Fineliner which is strong enough for both internal and external use and helps smooth walls without the need for professional plastering. More recently they have developed Wallrock Superglass with is made from strong fibreglass to be even more discerning on your walls. Wallrock Wallpaper As well as their array of lining papers, Erfurt Mav have released a range of textured wallpapers. These have been designed to be hardwearing but customisable so take paint really well – allowing you to achieve the desired effect anywhere in your home. With such dedication to designing and developing wall coverings that provide an innovative solution to common problems encountered by customers, Erfurt Mav and their Wallrock range have become one of the best-selling brands within the industry. With more problems still being identified and more solutions to find, no doubt we will continue to hear amazing technological advancements from Erfurt Mav.